The Life Line is not a points program. It is a client recognition program, created for one sole purpose: to make your Sporting Life experience the best it can be.

Since 1996, our Life Line program has helped us determine how to best serve you. Quite simply, The Life Line is our database, which keeps track of each and every one of your purchases. We collect this information so that when we have a promotion, a special offer or new product arrival for any type of lifestyle activity you may have shown interest in, we’ll make sure you know about it first.

Once you are signed up for Life Line, we will be able to start communicating with you. Whatever your lifestyle, skiing, snowboarding tennis, running or if you have an interest in fashion, there is always something happening in our stores that we want you to know about.

Lifeline Programs

Program: Junior Bike, Half Back

This is a family program that will keep your kids riding year after year. Simply buy a new kids bike, let your child enjoy it for one year, then return it and get an in-store credit for half the purchase price.

Program: Family Footwear

Buy 12 and get 1 Free

Just drop by any Sporting Life store location, and we'll give you the best selection of men's, women's and children's shoes, superior customer service, and after you purchase your twelfth pair of shoes, we'll give you a free pair.

Program: Racquet Stringing

Buy 3 and get 1 free Stringing Program

Designed specifically for you and your stringing needs. This program gives you a free set of strings installed in your racquet after your third set of string purchased.

Program: Junior Ski & Snowboard, Half Back

The junior half back program is designed for your budget and for them. The program ensures that your children get properly fitted for safety and performance. For you the parents, you may return the package at the end of the season for a credit for half the value purchased to use for the following year. This is applicable to junior recreation ski boots, skis and bindings.

Program: Bike Accessories

With your purchase of any bike we'll take 10% off of all the accessories you'll ever need at the time of purchase. So whether you're planning a cross country tour on a new road bike and need saddle bags and extra bottle cages, or you're upgrading to a sports bike and need standards like a helmet, lights and a bell.

Program: Ski Tuning

With our lifeline program, we monitor your tune ups to keep your skis and boards as best as they can be. It is important for both performance and safety to always have your equipment tuned and waxed. Our ski tuning program allows you to maximize your winter season. After your third tune up we will give you the fourth tune up free.

Program: Snowboard Tuning

With our lifeline program, we monitor your tune ups to keep your skis and boards as best as they can be. It is important for both performance and safety to always have your equipment tuned and waxed. Our ski tuning program allows you to maximize your winter season. After your third tune up we will give you the fourth tune up free.